Team Insight - September, 2006
Why I Enjoy Team Dealers... and other tales
I spent 60 minutes on the phone the other morning with a researcher from a big New York marketing agency talking about, believe it or not, team dealers. It seems that they really, really wanted to know what makes team dealers tick, how their supply c...
Time To PEP It Up Again
Physical Education needs assistance on Capitol Hill.
As of press time, the U.S. Senate had approved the PEP Bill for $73 million, but the U.S. House of Representatives only budgeted $26.8 million (which is what President Bush is pushing for). The $73 million amount would be the same as what the bill re...
The Sweatshirt Grows UP
If you have an old or new sweatshirt and a little bit of fashion sense, then you might want to make the scene at October’s annual 65 Roses Ball. That’s because Russell Athletic, in conjunction with the Georgia Chapter of the Cystic Fibrosis Foundatio...
Spalding and NFHS Together Again
In a deal that will have significant impact on team sales in a host of sports, Spalding has entered into a three-year partnership agreement with the National Federation of State High School Associations (NFHS) to be the official basketball equipment,...
The Numbers Tell The Real Team Story
So, you think all kids are snowboarding or skateboarding or -- even worse -- sitting in front of video games or computers instead of playing team sports. Well, according to the Sporting Goods Manufacturers Association’s Recreation Market Report (2006...
Rawlings Gets Defensive .. And Offensive
Two new Rawlings baseball products are debuting in a big way for next season. • First, the defense. The new Primo Glove is crafted from Italian Leather for a glove that’s luxurious in look and feel, with hand-sewn welting and direct embroidery add...
Independent's Day
Johnny Mac’s now holds the title of the largest independent team dealer in America.
Focus clearly defines the success of Johnny Mac’s, which now holds the title of the nation’s largest independent team dealer. Call it eyes on the ball, following and executing a sound game plan, crashing the boards or any other sports cliché, but Jo...
Leaders Of The Pack
A first-ever special report on the largest independently owned team dealers in the
Like soaring Bald Eagles OR powerful grizzly bears, America’s team dealers are extremely territorial. (Some would say also say they are on the endangered species list, but tha’s a story for a different time.) Whether because of buying group restricti...
That's The Spirit
The cheer markets are producing spirited sales for savvy team dealers that invest the time and effort.
Attack the crowd. That’s cheerleading jargon for any technique used to get the audience involved in a cheer, dance or song. It might mean cheering with a bit more enthusiasm or giving the crowd the “raise the roof” sign. Many vendors who specia...
The World's Cups
Often overlooked, the cup and supporter niche can protect a dealer’s bottom line if merchandised, presented and sold properly.
Although team dealers don’t seem to think about it much, the athletic cup market is a lot bigger and more technologically advanced than most realize. Not only are consumers looking for the best protection they can find, but with the choices availabl...
Now For Something Completely Different
Lacrosse has a maverick reputations that appeals to a new generation.
“Lacrosse isn’t just a sport, it’s a way of life.” Joe Healy, the owner of Midwest Lacrosse in Columbus, OH, remembers hearing this from a coach years ago. The words are still with him today. “I love lacrosse,” says Healy. “It incorporates so many...
Finding An Edge
Fitness training is helping shape up sales for dealers looking for a new revenue stream.
Call it the edge. It’s that little something extra to make an athlete stronger, faster, more agile and more flexible. Coaches and players want it to gain an advantage. And it’s becoming increasingly more important as athletes begin to focus on a part...
The End Zone
Randy Moss Glares Bringing a little attitude to the team accessories battles, All-Pro wide receiver Randy Moss of the Oakland Raiders will be endorsing Mueller Sports Medicine’s No Glare Glare-Reducing Strips and the No Glare Premium Glare-Reduci...
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